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Article
Publication date: 1 March 1981

Nigel Pieray

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK…

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Abstract

Reviews the concepts and models of corporate internationalization. Introduces new data measuring exporter internationalization among a sample of medium‐sized firms in the UK. Analyses the export policy differences between firms with different internationalization characteristics. Shows that the internationalization concept provides a greater insight into exporter policy differences than do common prescriptive approaches, which can be used to evaluate and predict export behaviour.

Details

European Journal of Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 0309-0566

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